Still House Branding
BRANDING, ART DIRECTION, GRAPHIC DESIGN
Still House is a store as well as a fine jewelry collection with a focus on unique and timeless design.
Since the store opened in NYC’s East Village in 2011 Still House has grown to include an online store, and is now carried by a carefully selected roster of fashion boutiques across the US and Japan.
As the in-house jewelry line became the most successful aspect of the business and started to include higher-end pieces Still House needed a visual update.
The brand— artful, minimal, and playful—is brought to life with elegant display type and a practical body text. A graceful and idiosyncratic logotype was chosen with technical needs in mind and works well at all sizes, from a sign to an email campaign seen on a phone.